Deregulating legal entry would unleash hard-to-anticipate market responses—online and vocational law schools, one-year degrees, corporations and banks offering legal services (currently barred because only lawyers can own a law firm), retail legal windows at stores like Walmart/CVS, and rating services like Angie's List to address quality—rather than producing a flood of incompetent practitioners; the biggest payoff of deregulation is unanticipated innovation.