Fair trade coffee is largely a marketing scam: you cannot increase the income of input producers (farmers) by raising the final output price, because there is no way to 'push uphill' on the production chain even if everyone in it has goodwill.
causalpending
Speaker
Mike MungerEvidence Quote
“it's largely a marketing scam even the people who are in favor of it will tell you that it isn't working in the way that they had hoped”
Created: 6/17/2026, 10:31:24 AM
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