Because Super Bowl viewers know that millions of others are watching simultaneously, advertisers concentrate on 'social goods' (drinks, fashions, software) whose value depends on common knowledge; the shared viewing acts as a focal point making a brand acceptable or stylish to display at any party.
causalpending
Speaker
Dan KleinEvidence Quote
“he shows that because of the kind of mutual coordination aspects of everybody in a kind of common knowledge way looking at the Super Bowl more social goods are advertised during the Super Bowl”
Created: 6/15/2026, 9:36:53 AM
My Notes
Loading notes...