Michael Munger
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Economist, EconTalk guest
Claims by Michael Munger (20 of 654)
Costly charity stunts (walking 25 miles, shooting a thousand baskets, working a fundraiser booth) are economically irrational as production but persist because they function as costly signals of love and commitment to a cause—it is important that the activity be costly and meaningless, since that is precisely what makes it a credible signal.
Both for-profit and nonprofit organizations can credibly profit from signaling that they do not care about money: a nonprofit raises more donations by claiming all funds pass through to recipients and its staff are monastic, while a for-profit like Merck makes more by remembering 'medicine is for the patient, not for the profits—the profits follow.'
Nonprofit status may exist as a commitment device—a way for an organization to 'bind itself to the mast' and credibly signal it cannot extract profit—but in the modern legal setting this commitment is weakened because nonprofits can pay employees heavily and provide non-monetary perks (prestige, influence), making the commitment partly romantic rather than real.
The market for charitable giving suffers from a 'lemons' problem: because donors cannot easily observe whether a nonprofit wastes money on executive perks (limousines, Learjets), a few visible scandals can dry up contributions across the sector, which is why rating agencies disclosing administrative-cost percentages help solve the information asymmetry.
Hayek's later work extended beyond the 1945 information-and-prices argument to suggest that a wide variety of voluntary private organizations (including nonprofits) might solve social problems, and that the way to discover whether such forms work is to observe whether they survive and attract enough donations or revenue to operate—an evolutionary, Hayekian test that economists cannot specify in advance.
The original explanation for selling automobiles through franchises—that imperfect capital markets in the early 1900s and 1930s forced manufacturers to raise capital via franchise fees from locally-collateralized dealers—is a plausible but false story, because the practice continued even after auto companies were well capitalized.
State laws prevent manufacturers from closing a dealership without the dealer's permission unless they pay back the entire franchise fee, which forces GM to keep manufacturing unprofitable lines (like Pontiac) because stopping production would trigger massive franchise-fee repayments to dealers nationwide.
The political power in the manufacturer-dealer relationship is the reverse of the intuitive picture: rather than the large corporation dominating small dealers, local franchise dealer associations hold disproportionate political clout (especially via contributions to House members), and bankruptcy is the only way for manufacturers to escape these constraints.
Detroit executives suffered a psychological insularity in which they assumed everyone lived as they did (large station wagons for country picnics), were mystified that anyone would want a small car, and marketed by asking 'how do you like our cars' rather than 'what kind of car would you like.'
In any competitive market only the marginal buyer and marginal seller are indifferent at the market price; almost every buyer would have paid more and almost every seller would have accepted less, so money is 'left on the table'—but the gap is normally irrelevant because competition forces a single market price and buyers capture consumer surplus.
Haggling is a mechanism for price discrimination: the salesman's goal is to elicit the maximum price the buyer is willing to pay, which sellers can exploit when there is a gap between the buyer's maximum and the seller's minimum; this is why Priceline-style 'name your price' systems can actually disadvantage consumers who reveal their maximum.
GM maintained multiple essentially identical car lines (Pontiac, Buick, Chevrolet, Cadillac) for price discrimination—the same underlying car with different sheet metal and trim sold at different price points—but became increasingly cynical, relying on brand loyalty as quality differences shrank, with the result that consumers defected to Honda rather than down-buying to Chevrolet.
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