Entrepreneurs who claim they only need '1% of the market' or '1% of the book market' frame it as a cautious goal, but achieving even 1% of a large market is actually a remarkably ambitious claim.
factualpending
Speaker
Russ RobertsEvidence Quote
“when entrepreneurs would used to come to me ... they'd say well ... if I can just get 1% of the market ... you think well that's only 1% ... but of course it's really rather remarkably ambitious claim”
Created: 6/15/2026, 9:17:23 AM
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