Some aesthetic premiums have no functional difference whatsoever: Apple charges roughly a $100 premium for the black MacBook versus the identical white one, and Motorola found it could get $30 more for green pagers than identical black ones—people will pay extra simply for a different color of the identical product.
factualpending
Speaker
Virginia PostrelEvidence Quote
“it is interesting that in some cases people will pay an additional increment simply, for example, for a different color of something that is the identical product.”
Created: 6/17/2026, 10:31:39 AM
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